Orange CEO: Africa Is the Group’s Market of the Future

Orange Group held an extensive media briefing in Casablanca, Morocco, where it outlined its strategic vision for the future, that Africa and the Middle East represent a central pillar in its growth and digital transformation plans over the coming years.

During the press conference, Christel Heydemann, Chief Executive Officer of the group, emphasized Orange’s role as one of the world’s leading telecom operators, serving more than 340 million customers across Europe, Africa, and the Middle East—reinforcing its position as a key partner in driving digital transformation and empowering communities.

She explained that the group is pursuing an ambitious strategy centered on investing in digital infrastructure, including mobile networks across all generations—from 2G, 3G, and 4G to 5G—alongside expanding fiber-optic services, with Orange successfully connecting more than 100 million homes worldwide.

Heydemann highlighted that Africa represents the “market of the future” for the group, given its rapid population and economic growth, noting that this expansion is expected to drive increasing demand for digital and financial services, particularly with the significant growth in mobile money transfers.

She added that Orange Money has become one of the key growth drivers across the continent, playing a vital role in advancing financial inclusion and enabling millions of users to conduct financial transactions easily and securely, especially in markets with limited access to traditional banking services.

Orange also reaffirmed its commitment to continued investment in African markets, particularly Morocco, which stands out as a leading hub for the group’s innovation and development centers, supporting the creation of advanced digital solutions tailored to regional needs.

She stressed that the group’s future strategy goes beyond infrastructure development to encompass building an integrated digital ecosystem that combines telecommunications, financial services, and innovative digital solutions—contributing to new economic opportunities and sustainable growth.

Finally, Heydemann underscored the importance of partnerships with the media as a key channel for communicating the digital transformation journey and strengthening engagement with communities, noting that the next phase will see further expansion of digital services aimed at improving the quality of life for customers across Africa and the Middle East.