Accounting Refigured to Debut “Future of Accounting” Stage at Seamless Saudi Arabia 2025 under New Strategic Partnership

Seamless Saudi Arabia, the leading conference and exhibition for digital commerce and payments, has signed a strategic Memorandum of Understanding (MoU) with Accounting Refigured, the region-born movement for progressive accounting and finance professionals. The agreement will see a dedicated “Future of Accounting” stage curated and delivered by Accounting Refigured at Seamless Saudi Arabia, 19 November 2025, Riyadh Front Exhibition & Conference Centre.

The new stage will bring together firm owners, CFOs, regulators, and technology providers to tackle the Kingdom’s most pressing financial topics, including e-invoicing roll-out, AI-powered advisory services, and SME digital transformation, aligning with Vision 2030’s drive for a competitive, knowledge-based economy.

Joseph Ridley,  General Manager at Terrapinn Middle East, organiser of Seamless, commented: “This collaboration will bring a fresh dimension to Seamless, aligning with the Kingdom’s digital transformation goals and Vision 2030. Attendees can expect expert-led discussions, workshops, and networking opportunities centred around accounting innovation, VAT compliance, the future of corporation tax, and regulatory transformation. With ZATCA’s increased enforcement of e-invoicing, real-time VAT reporting, and new incentives emerging across economic zones such as Riyadh and NEOM, the event comes at a critical moment for finance professionals. This partnership strengthens our mission to reflect every essential element of the financial and digital commerce landscape. We’re thrilled to be partnering with Accounting Refigured to bring their innovative perspective and network of experts to the Saudi market, following the outstanding success of their Dubai event.”

Zubair Mohammad,  Co-Founder of Accounting Refigured, added: “Taking Accounting Refigured international is a milestone for our community. Saudi Arabia’s SME sector is expanding at a record pace and sits at the heart of Vision 2030. Yet, those businesses and the accountants who serve them are under pressure to navigate e-invoicing mandates, cloud adoption, AI-driven advisory services, and an increasingly digital tax environment, all at once. They don’t need more theory; they need practical road maps, proven workflows, and a network that shares what works in real time. By partnering with Seamless, we can bring our ethos to Riyadh, connect local firms to regional best practice, and accelerate the Kingdom’s wider digital-transformation agenda.”

Beyond the Stage – A Community-Led Movement

The Future of Accounting pavilion is only the public face of this partnership. Behind it stands The Counting Room, Accounting Refigured’s year-round community where more than 150 GCC firm owners and CFOs share challenges, test solutions, and shape the profession’s next steps.

This partnership is more than a stage; it’s a movement designed to propel Saudi Arabia’s accounting ecosystem into its next era of digital, data-driven growth.

Seamless Saudi Arabia is the Kingdom’s most comprehensive event for payments and digital commerce. Our core focus is on connecting the entire commerce value chain, from digital marketing and e-commerce platforms to in-store retail technology, omnichannel experiences, and next-generation payments and banking solutions.