Business Forum Discusses the Impact of E-Commerce and Hyperinflation on the Sustainability of Medium-Sized Enterprises

By Fathy Elsayeh

Tonight, journalist Saeed Al-Atrash dedicates an episode of his program, Business Forum, to address a critical issue facing medium-sized enterprises: the challenges arising from the rapid and unregulated expansion of e-commerce, coupled with the impact of hyperinflation on the sustainability and performance of these companies.

Al-Atrash will host Dr. Ashraf Hagar, Chairman of the Board of “Egyptian Certified Public Accountants,” and Mr. Amer Ibrahim, Audit Partner at the firm. They will provide a specialized analysis of how e-commerce affects the local business environment and creates a new reality that forces companies to adapt to modern standards and dynamics.

The episode will also delve into the impact of hyperinflation on corporate financial statements, particularly amid rising production and service costs and declining purchasing power. The discussion will highlight ways to manage these financial pressures through the application of new accounting standards, ensuring a fair and transparent evaluation of the financial performance of medium-sized enterprises.

The guests will explore the key challenges these businesses face in the current economic climate, the role of financial management and accounting strategies in navigating mounting crises, and the importance of proactive planning to protect companies from the repeated effects of economic turmoil.

The episode is expected to shed light on how medium-sized enterprises can benefit from e-commerce in a carefully planned and strategic manner that ensures expansion without compromising financial sustainability.

This episode aligns with the program’s mission to provide in-depth insights into local and global economic issues and highlight the role of accounting expertise in supporting businesses of all sizes. Business Forum airs tonight at 9:00 PM on El Hadath Al-Youm channel, with an open invitation for audience participation via the program’s social media platforms.