Tech First Gulf Partners with Pure Storage to Spearhead Data Storage Innovation in Egypt

Tech First Gulf (TFG), a prominent distributor committed to delivering cutting-edge technology across MEA, has secured a distribution partnership with Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technologies and services. This strategic collaboration brings to market Pure Storage’s entire portfolio of a simple, consistent storage platform that delivers agility and risk reduction to customers in a key market in the region.

The partnership marks a significant milestone for both organizations. Leveraging TFG’s extensive experience and established relationships across a wide variety of sectors including defiance, BFSI, oil and gas, education, and hospitality, the company is ideally positioned to distribute Pure Storage’s advanced storage solutions. Meanwhile, Pure Storage gains a trusted partner to navigate local presence in the Egyptian market.

“We are committed to introducing the world’s best technologies to Egypt,” said Akashdeep Singh – Chief Strategy Officer at Tech First Gulf. “Pure Storage’s solutions are unique and will provide our customers with advanced data storage solutions to support them in managing and making the most of their data. We are confident that this partnership will help us and our partners to deliver the best data storage in the region.”

Beyond distribution, TFG distinguishes itself as a value-added distributor, supporting customers to design and configure solutions with a focus on infrastructure, cybersecurity, and leading technological advancements. Recognizing Egypt’s leadership in data center sustainability and technology adoption, TFG heavily aligns with local market needs. This holistic approach ensures that TFG delivers comprehensive solutions tailored to the specific needs of their clients.

“This partnership represents a strategic alignment of Pure Storage and TFG’s strengths and values,” said Samer Semaan, Director of Distribution and Alliances for the Middle East, Turkey, and Africa at Pure Storage. “TFG’s deep market knowledge and commitment to environmental considerations complement Pure Storage’s innovative solutions. This partnership helps us to meet customer’s infrastructure challenges including tackling data growth, resiliency against cyber threats, implementing infrastructure for AI and ensuring environmental goals are met with energy efficient technology. Together, we are poised to drive significant advancements in data management and storage capabilities across Egypt.”