Samsung Advances Galaxy AI and Its Connected Ecosystem at MWC 2026

Samsung Electronics unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the center of this evolution is the Galaxy S26 series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.
“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the center of every innovation.”
Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet
The Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.
Key experiences will highlight:
• Industry-first built-in Privacy Display1 for mobile devices: Gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.
• Powerful performance: Built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.
o Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.
o Redesigned Vapor Chamber on Galaxy S26 Ultra: Supports stable thermal performance for flagship AI capabilities.
• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.
o Galaxy’s brightest camera yet: Wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
o Enhanced Nightography video: Sharper and more vibrant low-light footage with improved noise reduction.
pgraded Super Steady video: Enables a horizontal lock option to deliver cinematic stability with consistent framing.
Photo Assist:2 Users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
Creative Studio:3 The ability to change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization.
Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.
Now Nudge:4 Timely, relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
Now Brief: Personalized briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
Circle to Search with Google:5 A smarter image-based search that explores multiple parts of an image at once, enabling faster, more intuitive searching.
Upgraded Bixby: A conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.
Choice of agents: Alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point

Expanding the Galaxy Ecosystem Experience
Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint.