Condor Algeria Announces Official Launch of Its Brand in Egypt and Unveils Local Manufacturing Strategy and Major Industrial Investments by 2027

Targets 20,000 Air Conditioning Units in 2026, With Plans to Double Production the Following Year

Condor Plans Local Manufacturing of Air Conditioners in Egypt by 2027

Targets EGP 500 Million in Sales in the Egyptian Market by 2026

Aims to Produce 3 Million Air Conditioning Units Globally

 

Condor Group, one of Algeria’s leading industrial conglomerates, announced the official launch of its brand in the Arab Republic of Egypt during a formal ceremony attended by several political and diplomatic figures, including Ibrahim Boughali, Speaker of the Algerian National People’s Assembly, and Algeria’s Ambassador to Cairo, Ambassador Mohamed Sofiane.

 

Mohamed Saleh Daas,    deputy CEO of condor group told Al Alam Al Youm that the Egyptian market represents a highly promising opportunity, particularly given its population of approximately 120 million. He explained that Condor’s strategic approach to entering the Egyptian market is based on both price and quality competitiveness.

 

Daas added that Condor is currently present in the Egyptian market through two main channels: first, by importing production inputs and raw materials from Egypt to be manufactured in Algeria, and then exporting the finished products back to Egypt and to other international markets.

 

He clarified that Condor currently distributes its products in the Egyptian market under three brands—Condor, Hisense, and Nardi—with a strong focus on air conditioners that feature advanced technical specifications, enabling them to compete with major global brands.

 

To ensure strong market penetration, Condor has signed exclusive agreements with 20 official distributors, who are committed to providing efficient, immediate, and fast after-sales services to meet all consumer needs in Egypt.

 

According to the deputy CEO, Condor targets sales of approximately 20,000 air conditioning units in its first year in the Egyptian market, with plans to double this figure by 100% in the following year.

 

Daas emphasized that Condor’s strategic objective is local manufacturing in Egypt, noting that the group aims to begin local production of these products by 2027, with the possibility of launching the industrial investment as early as 2026.

 

He confirmed that the group’s ambitions extend beyond marketing, as Condor plans to establish an industrial base in Egypt to locally manufacture products that better serve the Egyptian market—particularly televisions, refrigerators, and air conditioners. He added that the team operating in Egypt will determine the scope of industrial investment, its scale, and the proposed locations for the manufacturing facilities.

 

Daas noted that Condor has successfully achieved the leading position in household appliance distribution in neighboring markets such as Tunisia, and expressed optimism that Egypt will become a key market among Condor’s 17 export destinations worldwide, including European markets such as Italy, as well as Gulf and African markets.

 

He further stated that Condor Group comprises 32 companies operating across 12 industrial sectors, employing more than 17,000 workers, generating annual sales exceeding USD 1.5 billion, and contributing approximately 50% of Algeria’s exports of electrical and electronic appliances.

 

In a related context, Daas revealed the launch of Africa’s largest air conditioning manufacturing plant in partnership with global company Hisense, with a production capacity of up to 2 million units annually. This project is part of a massive USD 1 billion investment plan over five years, aimed at strengthening regional leadership and expanding into 35 countries.

 

According to Daas, Condor Group seeks to raise its total production capacity to 10 million units annually, with the first phase targeting 7 million units.

 

For his part, Ayman Sami, CEO of Condor Egypt, stated that entering the Egyptian market represents the culmination of a long-term strategic vision. He told Al Alam Al Youm that the company is not merely introducing a new product, but rather launching a “new standard” based on high performance, quality, and competitive pricing, stressing that the Egyptian market is highly discerning and does not grant trust easily.

 

Sami added that Condor’s strategy in Egypt is built on clear, scalable partnerships and strong after-sales services, emphasizing that real transformation occurs when industrial strength translates into consumer trust.

 

He stated that the company aims to produce 3 million air conditioning units globally by 2026, noting that Condor products offered in Egypt are certified by Eurovent and feature energy-efficient inverter technology, as well as the ability to operate efficiently under electrical voltage fluctuations.

 

He also noted that Condor targets sales of approximately EGP 500 million in the Egyptian market by 2026, followed by the local manufacturing of air conditioners within Egypt. He pointed out that the company plans to establish an air conditioning factory in Egypt with an initial investment cost of around USD 10 million.

 

Sami confirmed that the company’s plans will not be limited to air conditioners, but will expand to include other home appliances such as refrigerators, heaters, washing machines, and more, under an ambitious expansion strategy aimed at strengthening its local presence and achieving a 10% market share within the next three years.

 

The CEO of Condor Egypt highlighted the strategic vision driving the company to explore the Egyptian market in depth, whether through offering current products such as televisions or through future industrial investments. He explained that the geographical proximity between Algeria and Egypt provides Condor with a significant logistical advantage, with shipping times not exceeding 21 days, paving the way for local industrial production by 2027.

 

He stressed that Condor’s goal in Egypt goes beyond sales to include job creation, knowledge transfer, and building a reference Algerian-Arab-African brand that aspires to be among the most trusted brands for Egyptian consumers.

 

During the brand launch event, Ahmed Abdel-Monem, Commercial Director of Condor Air Conditioning in Egypt, affirmed that the Egyptian market represents a strategic target and a strong addition to the brand’s portfolio, following the company’s success in 16 previous countries, making Egypt the 17th country to witness the launch of Condor products.

 

He revealed that the company aims to reach global production of 3 million air conditioning units by 2026, with a daily production rate of 10,000 units.

 

Condor Group operates across multiple industrial sectors, ranging from building materials and agriculture to complex manufacturing. The group has entered the automotive manufacturing sector in partnership with Serontis, producing Fiat-branded vehicles. It also manufactures mobile phones under brands such as Realme and Infinix, as well as air conditioners and modular kitchens under the “Mohey” brand. The group further includes subsidiaries specializing in electrical cable manufacturing such as “Medical,” construction and contracting companies such as “Trabel Koufia,” and “Extra Foods,” which specializes in the production of pasta and couscous.