Jumia Ushers in a New Era of Personalized Experience for Customers With MoEngage

Africa’s leading e-commerce company, Jumia, onboards MoEngage’s integrated, one-stop Customer Data and Engagement Platform (CDEP) to deepen their customer understanding and personalize communication across millions of customers in Africa.

 Jumia, a leading pan-African E-commerce platform, has partnered with MoEngage to fulfill its mission of elevating customer experience across its diverse customer base.

In line with its vision,  Jumia’s focus was to upgrade to an engagement platform that allowed them to have a comprehensive view of their customers, reach them at the right time, and build an omnichannel strategy to amplify brand, product, and value offerings. This included building a single 360-degree profile for each customer and optimizing communication across channels like Emails, Push Notifications, and their app for seamless personalization.

With MoEngage, Jumia seeks to build meaningful customer engagement that their customers cherish, with a journey that transforms with their changing needs. One of the key factors that will drive this customer-centric strategy forward is that Jumia will be able to ensure they not only attract but also retain their customer base amid fierce competition.

Jumia’s rapid growth over the past two years made it essential for it to find the right tools and partnerships to support its goals. MoEngage’s proven segmentation, personalization, and analytics capabilities with leading global brands and a capable regional support team made the choice easy.

Speaking about the reasons for choosing MoEngage, Fatma Hamdi, Group Director – Growth, Jumia, stated, “We chose MoEngage because we needed a flexible partner to tackle the unique challenges of our fast-paced, technology-first brand. This partnership is empowering us to enhance our offerings by helping create a unified customer view while respecting the data protection laws. This will enable us to build deeper brand-customer relationships and drive key business outcomes like retention and customer lifetime value. We’re excited about the growth opportunities MoEngage offers us as we continue to scale and personalize our engagement strategies.”

Commenting further on what this partnership holds, Kunal Badiani, Regional Vice President – Growth and Strategy at MoEngage, stated, “I am delighted to explore the depths of this fruitful partnership with a brand like Jumia, and I’m confident that we’ll be able to contribute meaningfully to the fast pace of growth the brand has set for itself. MoEngage has a proven track record in supporting global retail brands with personalized, omnichannel engagement capabilities and offers unparalleled customer support that aids brands in building superior customer experiences. We’re delighted that Jumia trusted MoEngage with this mission.”